Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services.

Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click, or CPC, because not everyone who clicks your ad will go on to complete your desired action, whether it’s making a purchase or filling out a form to become a lead. Cost per action takes into account the number of ad clicks you need before someone converts – in order words, improving your conversion rate will lower your CPA.

Whether you’re a new start-up or an established business, brand awareness is always key. How can you make sales if people don’t know about you or the new things you’re doing? The Content Marketing Marketing Institution in fact found that 89 percent of B2B marketers labelled brand awareness and visibility as the most important goal, over sales and lead generation. But in this day and age, with so many communication platforms, advanced technologies and modern ways of thinking, what are the most effective methods of getting your brand out there? Let’s take a look at some of the main strategies that could be effective for your company.